B.1.2. Cultural Heritage Valorization

B.1.2. Cultural Heritage Valorization
B.1.2. Social Pillar - Community engagement - Cultural Heritage Valorization

Why does this matter?

This indicator ensures that tourism supports cultural preservation in a responsible and meaningful way.

What does it take into account?

It checks whether the tour actively promotes and protects cultural heritage.

For guided tours, it looks at:

  • Whether cultural activities are included.
  • Whether they are led or co-led by local knowledge holders.
  • Whether tourists actively participate.

For self-guided tours, it checks whether the tour:

  • Provides information about cultural sites and their importance.
  • Offers guidance on visiting them.
  • Includes guided options where relevant.
  • Provides a code of conduct for cultural or historical places.

How is this calculated?

The method depends on the type of tour.

For guided tours:

  • Cultural activities are checked.
  • The number led by local knowledge holders is evaluated.
  • Tourist participation is assessed.

These elements are scored and added together.

For self-guided tours:

  • Each cultural requirement is marked Yes or No.
  • The number of "Yes" answers is counted to create a total score for the tour.

In both cases, the results are converted into a final score from 0 to 5 using fixed ranges. The stronger the cultural involvement and protection, the higher the score.

About the Score
Very Poor
Score 0
The tour does not include cultural activities.
Poor
Score 1
The tour includes minimal cultural content. There is little involvement of local knowledge holders or visitor participation.
Satisfactory
Score 2
The tour includes some cultural activities. There is limited involvement of knowledge holders or limited visitor participation.
Good
Score 3
The tour includes several cultural activities. Some activities are led by local knowledge holders and allow visitor participation.
Very Good
Score 4
Many cultural activities are included in the tour. Knowledge holders play an active role, and visitors are encouraged to participate.
Excellent
Score 5
Cultural heritage is a central part of the tour. Activities are regularly led by knowledge holders and involve visitors actively.

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